Vamara Group

About Vamara

We are a Fast Moving Consumer Goods (“FMCG”) company with a vision to become one of the leading branded consumer product businesses in Africa and selected international markets. Vamara is focused on driving organic growth within its core branded portfolio, expanding into new categories and expediting an acquisitive growth plan in focused categories and geographies.

Through its investment in subsidiaries and joint ventures, Vamara operates across key African markets; as well as the United Kingdom and select European countries. Vamara’s primary customers include retail chains, independents, wholesalers, institutions, commercial operators and distributors.

With extensive processing and manufacturing facilities and over 1100 employees, the business is able to deliver quality products at affordable price points whilst achieving economies of scale through localised “farm gate” procurement of varying raw materials for our operating entities.

The brand portfolio caters for shoppers and customers looking for a quality yet affordable product range within various categories. Vamara’s diverse brand stable has steadily developed leading brand positions within the groceries and homecare categories across a number of key markets.

Vamara currently owns manufacturing and/or processing plants in South Africa, Namibia, Zimbabwe, Zambia, Malawi, Uganda, Kenya, Ethiopia and the United Kingdom. These value enhancing operations and Vamara’s continued investment in local production capacity are a key competitive advantage which Vamara actively leverages to nourish, support, develop and enrich local communities.

View our brand portfolio online here.

Vamara Group is a branded fast moving consumer goods group with its Head Office located in Mauritius owning over 22 brands across Africa and Europe.

We supply brands and products within key categories driven by our strategic intent to fulfill the significant needs of our targeted consumer segments. We manufacture a quality range of products through our value enhancing operations and use of accredited 3rd party co-packers supported by over 1,100 staff members.

We adopt a pro-active approach towards marketing & growing our own trusted brands through renovation, innovation & investment. Brand support is tailored to each market by utilising in-market insights to speak directly to consumers.

We build trust, belief and credibility through integrity and sound corporate governance and are committed to sustainable growth for all our stakeholders.