Compared to the rest of the world, Windhoek is a ‘small’ city with ‘only’ some 450,000 residents. Our city is a peaceful place with several multinational businesses, providing us with many needed supplies. However, we also sport a good amount of smaller locally owned businesses. With recent salary cuts, numerous individuals have either started their own initiatives, or have monetised their hobbies to supplement their income. When aiming for additional income, consistency is key, when it comes to advertising. A strong marketing strategy does not stop and start based on how things are going or even what promotions are running. It’s consistent. The message you are sending out to your audience, should always be consistent. Advertising consistency is the key to building a long-lasting, relevant brand. Keeping with a regular strategy not only helps create a better customer experience but it also helps build credibility, reputation and brand trust, which in turn can positively impact your bottom line: on average, consistent brands are worth 20% more than those with inconsistencies in their messaging. Furthermore, customers are 71% more likely to purchase from a brand they trust. If you can only afford to advertise once a month, we can help! The Windhoek Connection is aimed at locally owned businesses and Windhoek residents of all ages, offering advertising space to a high end audience, who share our vision. Let’s take hands and support each other. Support local!
Windhoek